Reify. was called upon for this project in order to unlock the full potential of the ambitious CityLife Shopping District and its integration between all the uses in the project, co-designing it together with award-winning Zaha Hadid Architects. Besides the design, in which our main areas of intervention were the Food Hall, Wayfinding systems, Graphics, Seating areas, and the sculptural architectural Lighting features, our Intelligence & Strategy team also performed several studies to support market positioning, which enabled it to be a major success.
Linked together by a pedestrian pathway, the double-story shopping complex, large central square, and open-air promenade bring together more than one hundred retail premises for a complete customer experience that includes several restaurants and bars, and seven film theatres with a total of 1.200 seats.
